VICE uses ethos by telling us Arjan’s achievements in the cannabis industry. They make it clear in the beginning that Arjan is someone important. “He’s won 38 Cannabis Cups and has dubbed himself the King of Cannabis”. This is important because it shows the audience that he is credible. In one of the scenes, Arjan is seen showing the gardeners his award-winning marijuana plants to persuade the gardeners to exchange seeds. This appeals to ethos because telling the gardeners that they are world winning implies the quality of it too, it establishes their credibility. Another rhetorical strategy that was used was pathos. As Arjan and his team were about to head off to hunt for one of the rare plants, their truck got stuck in a dangerous area of Columbia. The narrator explains how dangerous it can get at night “this June, an American was stabbed to death by bandits on the road, we knew we had to get the hell out of there.” VICE also showed short clips of violent Guerrilla Warfare that took place where Arjan and his team got stuck. This appeals to pathos because it tugs at the audience’s emotion. To add on, someone in the team also states “I don’t think this trucks going to move today” which makes the audience feel even more worried for the team. After acquiring the 3 rare seeds, VICE films Arjan and the team having fun and partying on a yacht. This also appeals to pathos because it plays on emotion through visual impression. In the article “What are Multimodal Projects?” it states “…[authors] bombard us with visual information to attract our attention”. It makes the audience feel jealous of Arjan’s lifestyle and his wealth.
“K ings of Cannabis”, is a documentary film produced by VICE about Arjan Roskam, a cannabis connoisse u r and his team traveling to Columbia to look for three of the rarest types of marijuana strains. They are hunting for this because of how genetically pure they have been for years. The film takes us along Arjan and his team’s expedition, trudging up mountains, and even going to the countries most violent areas. The purpose of this documentary is to show who the “King” is. The intended audience for this documentary is for people who are interested in cannabis. This is because the film is solely about people traveling the world, looking for it. This video was documented in 2013 during the guerrilla warfare drug trade. After deeply studying the documentary I was able to analyze the different persuasion techniques used throughout the film.
Before watching the documentary I was already interested in the industry but I never heard of Arjan Roskam. After watching the documentary my view towards Arjan took a turn from curiosity to envious. I too want to travel the world looking for rare plants. My views on the industry haven't changed but it has given me a thought on if I should also pursue in this booming industry. This is because I am inspired by Arjan, he says “ If we can live our dream, if you can live your hobby… if you can make from your hobby, your work.. . it’s the best satisfaction you can have in life “.
Possibly the main shock that has had has been with Shatibaba, who worked with Roskam in the early days of Green House. Their society did not last long: just after two years of rampaging at the High Times Cannabis Cup thanks to Super Silver Haze they presented together in ’98 and ’99, the egos collided and separated. From there Shantibaba founded Mr. Nice Seeds and were never reconciled. The focal point of the discussion focuses on White Widow, this strain recognized by the white layer of trichomes that cover it.
Arjan Roskam, who defines himself as the King of Cannabis, owns Greenhouse Seeds and has managed to build an empire.
Arjan Roskam has allies, but also a few detractors. Many accuse him of being a charlatan and liar.
On the crest of the wave
Continually Green House makes important investments on research and development to be more flexible and adapt to both the ever changing legal framework of Cannabis and the tastes and needs of the market. Besides that, they can always be one step ahead to take advantage of the business opportunities that are opening up within the legality, such as legislative changes in some US states or Uruguay.
According to Arjam Roskam, thi strain arose thanks to the work of Ingemar, a former Green House worker. But according to Shantibaba, this variety was fruit of his work and personal effort, and when he left Greehouse he took with him the mother plants of the first stable generation he got. To this day he continues to claim that Arjan deserves no recognition in the creation of White Widow.
The Green House coffee shop was already so famous that celebrities from different parts of the world went by to taste a joint of the Arjan crop. Roskam took advantage of these contacts to spread its main goal: normalize marijuana use and, at the same time, promote (self) crops. He asked several of them, like Woody Harrelson, to speak in their respective countries against the criminalization of marijuana. Arjan himself also became the spokesman for this normalization by representing the union of coffee shops in Amsterdam on several occasions.
There was also another major incident in ’95 at the High Times Cannabis Cup. Although Arjan had won the first prize in the Hash category, it was discovered that there had been a vote rigging and they ended up withdrawing the prize.
Arjan: And don’t forget, 90% at that time was smoking hash until the mid-’90s.
Arjan: Well, to make a long story short, we completely forgot about the whole event because this was in April, and the event was in November. In November it was 3-400 really high Americans in front of my door. I had this little place in Toolstrat [SP] south of Amsterdam, a little neighborhood. And suddenly I was confronted with all these people there. They’re lucky I didn’t have good thoughts. I just thought smoking, all the Americans said to me, “Oh man, this is really great. This is really great. We’ve never smoked this.”
Arjan: So also when you come together and you smoke marijuana, you talk about social problems, this is very important. Holland is a very international country.
So the marijuana they make to sell. Now one of the things they use is if the kids are really sick, for example, and they have stomach problems or they have not enough food, it’s sounds a little bit contradicting because in America you get the munches when you smoke really strong marijuana. But in Africa and other places they give the kids a little bit of seeds and a little bit of marijuana because the seeds have a very high nutritional value. We all know there is Omega 3, 6 and 9 im there in there.
Interviewer: Oh good. And are you using any genetic modification techniques in your lab or is it just hybrids? How does that work?