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PALM BEACH, Fla.–( BUSINESS WIRE )–Hydrobuilder Holdings LLC (“Hydrobuilder Holdings” or “the Company”), a leading omnichannel platform serving the hydroponics, CEA and specialty agriculture industry, today announced that it has acquired Way to Grow. Way to Grow, founded in 2003, is a Colorado-based retailer of aeroponic, hydroponic and greenhouse products across five convenient locations.

“We are pleased to continue our expansion through the acquisition of Way to Grow, a high-quality provider of thoughtfully curated products for organic and hydroponic gardeners in the strategically important Colorado market. The addition of Way to Grow demonstrates our commitment to the growth of our omnichannel platform and expands our reach in a new geographic market. Way to Grow’s operating philosophy aligns well with our mission to provide customer-centric personalized service and technical expertise coupled with products that are in stock and priced right. We are excited to partner with Corey Inniss and his team to integrate this best-in-class business into our omnichannel platform,” said Markus Hockenson, CEO of Hydrobuilder Holdings.

“I am excited that Way to Grow is now among the family of companies owned and operated by Hydrobuilder Holdings. Joining their omnichannel platform is a great strategic fit that will benefit our company’s ability to support our customers growing needs, while improving our career opportunities for employees. I have known the founders of GreenCoast for years and I am thrilled to join forces with the many talented founders who have formed Hydrobuilder Holdings as we enter this exciting next phase of rapid industry growth and transformation,” said Corey Inniss, founder and CEO of Way to Grow.

My store:

The Colorado Springs Community was first blessed with some Way To Grow love in 2012. We moved our Colorado Springs store to an even larger building in the same neighborhood.


The Boulder Community first welcomed Way To Grow in the summer of 2004. The team at this store has gratefully received the honor of the Best of Boulder award every year since 2008. It really means a lot to be a part of such a special community.

Looking for a Way to Grow store near you? A locally-owned, Colorado-grown company, Way to Grow products can be purchased online or at one of our five convenient Colorado locations. The expert staff at each Way To Grow location offers priceless advice when you need it most and they back it up with a wide selection of products that are in stock and priced right. We help our customers succeed the old fashioned way, offering personal, one-on-one expertise. So stop in to one of our convenient locations or call us. We look forward to meeting you.

We love you Denver! In 2013 Way To Grow opened up with our largest store to date right in the heart of Denver. With a sign you can see from a mile away on Santa Fe and Mississippi, this location has become a landmark.

If it seems like “hydroponic systems” are everywhere, that’s because they are. Hydroponic farming is one efficient way to grow fruits and vegetables in small spaces without the use of soil. Instead of dirt, plants grow down into water, to which farmers have added the necessary nutrients for plant growth. These are then absorbed, along with water, through a plant’s roots. Light is provided either by the sun or specially designed grow lights, with many sustainable systems powered by renewable energy sources. Aquaponic farming incorporates fish into the soil-less system, using the closed-loop nutrient cycle from fish digestion to their advantage. Some systems even feed nutrients to plants through the air! From water-less deserts to the sun-less underground, soil-less farming is offering new possibilities to feed an increasingly urban, growing global population in a more Earth-friendly way.

With consumers increasingly conscious of their environmental impact, many stores have realized that going green is good for business. Big-box store Target began a series of trials in spring 2017 in which vertical, hydroponic gardens were installed in various Target locations to provide customers with the freshest possible produce. In collaboration with MIT Media Lab and Ideo, Target designed a system that is capable of growing leafy greens and herbs with minimal water usage. The company hopes to someday branch out into other crops, such as potatoes, zucchini and beets. MIT may even offer Target use of rare heirloom tomato seeds for its project. Meanwhile, IKEA has teamed up with Denmark-based SPACE10 to design high-tech hydroponics systems in-stores and in homes.

As the global population becomes more urban, cities are investing in more local food production systems that offer economic development opportunities and reduce a city’s carbon footprint. In a warehouse on the Near East Side of Indianapolis, Farm 360 are growing vegetables on a hydroponic system that is exclusively powered by renewable energy and uses 90 percent less water than traditional farming methods. The harvest is sold in local grocery stores while the farm supports dozens of living-wage jobs to residents of the neighborhood.

Honorable mention: shipping container farms. Although these may be mobilized on the surface, they may as well be underground due to the closed roof of most shipping containers. The solar-powered hydroponicsLA-based Local Roots can grow the same amount of vegetables, at cost parity, with 99 percent less water than traditional farming.

Farming without soil can often take place beneath the soil. In Paris, Cycloponics runs La Caverne, a unique urban farm that grows mushrooms and vegetables in an underground, formerly abandoned parking garage. The farm’s hydroponics system uses special grow lights to ensure the vegetables have what they need to survive. The mushrooms grow in a special medium and, through their respiration, provide valuable CO2 for the plants to thrive. La Caverne may have found inspiration from Growing Underground, London’s first underground farm. On 2.5 acres of unused World War II-era tunnels, Growing Underground produces pea shoots, several varieties of radish, mustard, cilantro, Red Amaranth, celery, parsley, and arugula.